Sarah Beckum

Graphic Designer | Web Developer

Professional Summary

Creative and technically skilled Graphic Designer and Front-End Developer with 15+ years of experience delivering visually striking, user-centered websites, brand systems, print designs, and digital experiences. Equal parts UI/UX designer and front-end developer, I specialize in creating seamless, responsive WordPress and custom web builds with a focus on usability, performance, and storytelling.

Adept at working across the full project lifecycle – from research and wireframing to design, development, and deployment – I collaborate with agencies, internal teams, and stakeholders to align business goals with impactful digital solutions. My toolkit spans branding, graphic design, user flows, design systems, accessibility, mobile-first development, and custom WordPress builds.

Currently focused on supporting creative agencies and marketing teams as a fractional design and development partner, bringing strategy, execution, and a keen eye for detail to every engagement. I thrive in fast-paced environments, love solving complex challenges, and enjoy pushing creative boundaries through design thinking, clean code, and strategic collaboration.

Education

Northwest College of Art + Design | Tacoma, WA

Bachelor of Fine Arts (BFA)

  • Majors: Graphic Design and Fine Art
  • Graduated: 2010

Technical Skills

Web Design and Front-End Development

  • HTML5, CSS3, JavaScript (ES6+), PHP
  • Responsive, Mobile-First and Cross-Browser Design
  • UI/UX Design, Wireframing and Prototyping (Figma, Adobe XD)
  • Design Systems and Atomic Design Methodology
  • Custom WordPress Development (Custom Themes, Elementor, WP Bakery, ACF)
  • E-commerce Development (Shopify and WooCommerce)
  • Accessibility (WCAG) and Performance Optimization

Visual and Graphic Design

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Branding and Logo Design
  • Marketing Collateral
  • Digital and Print Design
  • Layout Design, Typography, and Color Systems

Project Management

  • Agile and Waterfall Methodologies
  • Jira, Teamwork, Asana
  • Client Communication and Stakeholder Alignment
  • Scoping, Planning and Cross-Functional Collaboration

Employment History

Web Designer and Developer | UX/UI Consultant

Self-Employed | 07/2024 – Present | Nashville, TN

  • Provide fractional design and development support to creative agencies, marketing teams, and private brands.
  • Design and develop responsive websites in WordPress and additional platforms, with a focus on clean UI/UX, accessibility, and performance.
  • Support branding, UI audits, email design, and technical troubleshooting across a range of clients and industries.
  • Manage full project life cycles: scoping, stakeholder collaboration, creative execution, and handoff.
  • Blend design sensibility with development expertise to deliver polished, conversion-driven digital experiences.
  • Recent work includes website redesigns, custom WordPress builds, marketing automations, UI/UX strategy, logo design and various graphic design projects.

Senior Web Developer and Designer

Krave Branding | 01/2024 – 02/2025 | Sioux Falls, SD

  • Oversaw web design, development, hosting, and domain management.
  • Lead custom WordPress website design and development with modern UX/UI principles.
  • Designed branding materials across digital and print.
  • Managed project timelines, scope, and deliverables in Teamwork project management software.
  • Tracked scope changes and ensure billable work was documented.

Senior UI/UX Designer

High Tide Technologies | 11/2022 – 07/2024 | Nashville, TN

  • Redesigned entire cloud-based SCADA application.
  • Created user flows, wireframes, and interactive prototypes in Figma.
  • Collaborated with developers to ensure seamless UI/UX Design integration.
  • Conducted QA testing and validation before deployment.

UI/UX Designer and Developer

State of Tennessee | 11/2021 – 10/2022 | Nashville, TN

  • Updated design for the Financial Aid System of Tennessee, improving its UI/UX for scholarship and grant management.
  • Led front-end development, implementing modernized designs.
  • Overhauled the Academic Program Inventory, transforming it into a user-friendly searchable database.

Marketing and Creative Director

ADVYON | 12/2018 – 11/2021 | Summerville, SC

  • Directed branding, design, and marketing for clients.
  • Created logos, websites, and print/digital marketing materials.
  • Led a creative team, ensuring project execution and quality.

Freelance Graphic Designer and Web Developer

Self-Employed | 7/2017 – 11/2018 | Charleston, SC

  • Designed and developed custom WordPress sites, branding, and marketing materials.
  • Managed full project cycles from concept to delivery.

Co-Owner and Chief Creative Officer

Stingray Branding | 10/2014 – 6/2017 | Charleston, SC

  • Co-founded and led a branding agency, developing logos, branding, and websites.
  • Built custom WordPress themes and maintained brand strategies.
  • Managed a creative team, ensuring quality and consistency.

Senior Graphic Designer and Web Master

Charleston JCC | 04/2014 – 08/2015 | Charleston, SC

  • Designed marketing materials for events and programs.
  • Managed the community center’s website, ensuring accessibility and engagement.

Marketing and Business Development

Rick Hendrick | 11/2012 – 4/2014 | Charleston, SC

  • Roles: Area Marketing Director, Business Development Representative
  • Led marketing for the service department, designing ads, coupons, and promotions.

Webmaster and Interactive Developer

724 Factory | 09/2011 – 02/2012 | Sioux Falls, SD

  • Designed graphics, layouts, and custom WordPress themes.

Design Intern to Contract Graphic Designer

The Ogden Group | 04/2010 – 02/2011 | Kingston, WA

  • Designed logos, websites, and digital assets for Drupal-based web development.

Testimonials

Portfolio of Recent Work

Send a Message

Name(Required)

Contact Information

Nashville, TN

hello@sarahbeckum.com

(605) 809-6695

linkedin.com/in/sarahbeckum

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